YouTube Metrics – Where is the Sharing Embed Metric March 27, 2008
Posted by John Furrier in social media.Tags: engagement metric, online advertising, social media, viral sharing, youtube
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Over the past 7 months I have been developing a engagement algorithm and metric for social media (mainly video). The key component is the embed data on the shared widget. Today, Youtube announced analytics but where’s the beef on the embed data from their player.
Social media online advertising needs new standards and metrics, but YouTube’s Insight offering doesn’t deliver the value for advertisers – YouTube delivers ‘vanilla server side’ metrics. Come on YouTube get the embed data from the viral sharing.
Developing and engagement algorithm is critical for understanding the effectiveness of content and advertising (or content advertising) in social networks. Is YouTube missing the boat? Most likely this is their gen 1 product and look to see viral sharing data from YouTube. It’s a must have.
What is the engagement algorithm? More on that later.,
I was a bit disappointed by what they’re offering for metrics.
Where is how much of the video was actually watched?
What part of the video got people to share?
In the case of recommended video, what was your lead in?
Foneshow also streams media we built engagement metrics in from day one. When you’re streaming media you know a huge amount about the consumption habits of your audience (as opposed to downloaded media where you know nothing). With streamed media you can programatically make inferences about what in your media makes it viral.
YouTube could do all of that.